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Students' Dependence on Smart Phones: The Influence of Social Needs, Social Influences and Convenience
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Suki, Norazah Mohd – Campus-Wide Information Systems, 2013
Purpose: The purpose of this paper is to assess whether social needs, social influences and convenience of smart phones affects students' dependence on them. This research also examines whether students' dependence on smart phones influences their purchase behaviour. This investigation is conducted among the students in a public university in the…
Descriptors: Foreign Countries, Telecommunications, Handheld Devices, Student Attitudes
Relationship of Purchasing, Brand, and Self Involvement with Advertising Interactions and Beliefs among Malaysian Students.
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Ramaprasad, Jyotika – 1994
A study examined Malaysian students' involvement with purchasing, with branded products, and with themselves as well as their responses to and beliefs about advertising, by ethnic group. Subjects, 387 students at a university in Penang, Malaysia, completed questionnaires measuring their responses to advertising. Results indicated a relatively high…
Descriptors: Advertising, Audience Analysis, Consumer Economics, Foreign Countries
Preparation of Youth for Adulthood: Symposium VI A.
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Masud, Jariah Hj; And Others – 1984
Concerned generally with the preparation of youth for adulthood, this symposium presentation provides a paper that discusses the need for consumer education for Malaysian youth, and also two abstracts: the first reports findings of a study of adolescents' buying practices in Malaysia, and the second is a survey of university students' attitudes…
Descriptors: Adolescents, College Students, Consumer Economics, Consumer Education