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Direct linkEvelyn Hendriana; Khairil Wahidin Awang; Raja Nerina Raja Yusof – Journal of Marketing for Higher Education, 2023
A significant number of studies on country image tend to overemphasize the cognitive country image as a determinant of purchase decision. A country also has an affective image and personality that may surpass the influence of cognitive image in a consumer's decision-making process. However, marketing scholars are apt to disregard these elements…
Descriptors: Foreign Students, Decision Making, High School Students, Foreign Countries
Muslim, Ahmad B.; Suherdi, Didi; Imperiani, Ernie D. A. – Policy Futures in Education, 2022
To increase global recognition and quality education, universities in Indonesia establish English-mediated International University Programs (IUPs). Within different capacities and resources, however, internationalisation sometimes preserves inequalities among Indonesian higher education institutions (IHEIs). This study investigates how the…
Descriptors: International Education, Language of Instruction, Educational Quality, English (Second Language)
Ferguson, Graham; Phau, Ian – Journal of International Education in Business, 2012
Purpose: The purpose of this paper is to investigate how students from Australia, Indonesia and Malaysia differ in their propensity to complain and attitudes to complaining. Design/methodology/approach: A self-administered questionnaire was designed using established scales to assess respondent reactions to a service failure by a university. The…
Descriptors: Student Recruitment, Student Attitudes, Negative Attitudes, Foreign Countries
