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Direct linkSanjay Krishnapratap Pawar; Swati Amit Vispute – Journal of Marketing for Higher Education, 2024
The proliferation and increasing significance of AI-enabled voice assistants (AIVAs) for consumer purchase decisions imply the need for a better understanding of their acceptance in the higher education (HE) enrollment context. Using the Grounded Theory (GT) research method and a consumer value perspective, we examine the enrolment decision-making…
Descriptors: Foreign Students, Artificial Intelligence, Technology Uses in Education, College Enrollment
Sanjay Krishnapratap Pawar; Hirak Dasgupta – Cogent Education, 2024
To attract and retain international students, institutional support services at Asian universities must add value from the student's perspective. This study aims to explore international students' experiences at Indian higher education institutions and understand their thoughts on how the university's International Student Office (ISO) could best…
Descriptors: Foreign Students, Student Attitudes, Student Experience, Academic Support Services
Hirak Dasgupta; Sanjay Krishnapratap Pawar – Cogent Education, 2024
International branch campuses are an important form of transnational education. Although there exists a substantial literature on the rationale and the motivation to study in International Branch Campuses, research on the customer value offered by the international branch campuses has been overlooked. In order to fill this research gap, this study…
Descriptors: Foreign Countries, Multicampus Colleges, International Schools, Value Added Models
