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Direct linkElhajjar, Samer; Karam, Scarlett; Borna, Shaheen – Marketing Education Review, 2021
This research explores the perspectives of business students and marketing educators and practitioners on integrating Artificial Intelligence (AI) into marketing education programs. It also investigates drivers that predict interest on the part of marketing students in taking AI courses. Data were collected through interviews with 20 marketing…
Descriptors: Artificial Intelligence, Marketing, Business Administration Education, Technology Integration
Asonitou, Sofia – Accounting Education, 2022
This study explores the impediments and the pressures to establish the policy of introducing skills and competencies in the Greek Higher Education (HE) accounting studies. Soft skills may improve considerably accountants' career prospects whether they work in industry or auditing. A mixed-method approach with two data collection phases was…
Descriptors: Soft Skills, Accounting, Professional Education, Employment Potential
Kyriakopoulos, Grigorios; Ntanos, Stamatios; Asonitou, Sofia – International Journal of Sustainability in Higher Education, 2020
Purpose: The purpose of this study is to explore the underlying dimensions of environmental behavior (EB) and examine how environmental education (EE) and ecological sensitivity (ES) motivate the EB of Business Administration and Accounting students (BAS). Design/methodology/approach: A questionnaire survey was conducted and a sample of 190 BAS…
Descriptors: Accounting, Business Administration Education, Environmental Education, Ecology
Petridou, Eugenia; Sarri, Katerina – International Journal of Educational Management, 2004
This paper is an "evaluation" study in the form of an extensive "case study" of one particular business school in Greece. Its alleged contribution focuses on the conclusions it hopes to draw in relation to the evaluation research methodology, based on the case evaluation research, experimenting with the use of students' ratings…
Descriptors: Evaluation Research, Research Methodology, Foreign Countries, Business Education
Karassavidou, Eleonora; Glaveli, Niki – International Journal of Educational Management, 2006
Purpose: The purpose of this research is to investigate the ethical orientations of undergraduate business students in Greece by exploring the relations among students' internalized code of ethics, anomia and students' judgment related to ethical problem situations within classroom as well as business context. Design/methodology/approach: A…
Descriptors: Undergraduate Students, World Views, Student Attitudes, Foreign Countries
Download full textInternational Association for Development of the Information Society, 2012
The IADIS CELDA 2012 Conference intention was to address the main issues concerned with evolving learning processes and supporting pedagogies and applications in the digital age. There had been advances in both cognitive psychology and computing that have affected the educational arena. The convergence of these two disciplines is increasing at a…
Descriptors: Academic Achievement, Academic Persistence, Academic Support Services, Access to Computers
