Higher education institutions (HEIs) engage more and more in branding activities to sustain an advantage in an increasingly high competitive environment. In such a pressing managerial context, research on brand management in the specific context of higher education expanded over the past few years. While research indicates that brand authenticity…

Introduction: Whether Wikipedia is to be considered a trusted source is frequently questioned in France. This paper reports the results of a survey examining the levels of trust shown by young people aged eleven to twenty-five. Method: We analyse the answers given by 841 young people, aged eleven to twenty-five, to a questionnaire. To our…

One hundred and twenty students successful at entering four of the most famous French "grandes ecoles" ("Ecole Normale Superieure" Ulm, Polytechnique, HEC, Sciences Po) were questioned about their institution's image. We focus on how the prestige of these institutions in the French society played a role in students' attraction…

The present study tests the assumption that the stable vs. unstable character of the structural relationship between groups influences the type of bias to which differentiation may lead, and affects the likelihood of identification with one's ingroup. Study I was conducted in Canada with university students and Study 2 in two French high schools;…