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Selim Çavus; Mükerrem Yilmaz – Turkish Online Journal of Educational Technology - TOJET, 2024
The field of advertising has a structure that shapes consumer preferences and behaviors. The field of advertising undertakes the tasks of reflecting cultural values and norms, reinforcing or changing gender roles, and supporting social responsibility and campaigns. In addition, advertising, whose main purpose is sales, has a structure that shapes…
Descriptors: College Students, Artificial Intelligence, Advertising, Influence of Technology