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Direct linkWenfeng Si; Guangwei Hu; Juan Long – Interactive Learning Environments, 2024
Due to the digital revolution, online education based on the B2B2C (Business to Business to Consumer) model is growing Understanding students' expectations, concerns, and experiences of these courses are crucial to the successful of education. Based on the research framework of value co-creation and value co-destruction and the theory of social…
Descriptors: Electronic Learning, Consumer Economics, Content Analysis, Student Attitudes
Jaeger, Kirsten; Gram, Malene – Higher Education: The International Journal of Higher Education Research, 2017
The paper takes an interest in consumer behavior in international higher education (HE). It takes qualitative narratives of international student experience as a point of departure for a discussion of the degree to which students conceive of their experience in consumer terms when they evaluate their stays abroad. Intentionally, the group of…
Descriptors: Study Abroad, Higher Education, International Education, Cultural Background
