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Willis, Mike1
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Higher Education1
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China1
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Willis, Mike – Journal of Marketing for Higher Education, 2005
There has been a wealth of research into various forms of educational export such as distance education and study abroad, but this paper focuses on the delivery of foreign-supplied courses and programs "within" a host country-in this case, China. Key findings include a high level of demand amongst Chinese students for business and…
Descriptors: International Educational Exchange, Foreign Countries, International Schools, Questionnaires