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| Adidam, Phani Tej | 1 |
| Bingi, R. Prasad | 1 |
| Sindhav, Birud | 1 |
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Download full textAdidam, Phani Tej; Bingi, R. Prasad; Sindhav, Birud – Journal of College Teaching & Learning, 2004
This study uses the relationship marketing theory of commitment and trust as a framework to investigate the issue of student retention in business schools. Structural equation modeling was used to examine relationships specified by Morgan and Hunt's (1994) theory of relationship marketing. Students' commitment to the business schools were…
Descriptors: Investigations, Academic Persistence, Structural Equation Models, School Holding Power
