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Aakash Kamble; Nitin Upadhyay; Nayna Abhang – International Review of Research in Open and Distributed Learning, 2024
Massive open online courses (MOOCs) have gained popularity among sales professionals who use them for self-directed learning and upskilling. However, research related to their intentions to continue learning is scarce. Drawing from the social cognition theory, this research aimed to address this gap by investigating the role of task-technology…
Descriptors: MOOCs, Sales Occupations, Salesmanship, Independent Study