As evidence of the growing ecological crisis mounts, it is imperative that sociologists speak to this social problem and incorporate a sociological perspective on environmental issues into the curriculum. Central to understanding how social issues relate to environmental problems is an examination of the ties between consumption and its ecological…

Presents 13 active-learning activities designed for use in consumer behavior courses. The exercises involve students in brief activities, such as analysis of persuasion techniques in advertising, and follow-up discussion. Reports that students found the exercises enjoyable and worthwhile. (CFR)

Describes an economics class experiment where students ranked the quality of baked pies according to limited information. The limited sets of information included brand name and packaging only, price only, advertising only, word-of-mouth, and taste test. Discusses signals of quality and consumer decisions. (MJP)

Considers the effects of commercialism and the current mania for name brand clothing on the lives of Canada's young Native Americans. Argues that the adoption of assimilationist and mainstream cultural values grows from the Indians' lack of any real political power. Postulates that young Indian women are particularly vulnerable to this tendency.…