This paper describes a quantitative method to investigate the enrollment motives of students, and reports on the application of the method at the University of Utrecht (The Netherlands). The paper discusses environmental, educational/organizational, and image factors influencing a student's choice of a particular university. A quantitative…

This paper presents a theoretical discussion of how students make educational behavior decisions including attending a given institution, transferring, or dropping out. The theory is seen to apply to students of all ages and both sexes with implications for all areas of postsecondary education. The theory holds that educational decisions are based…

The limited research available and the observations and experiences of college admissions officers suggest that college guidebooks and ratings have a small to negligible impact on the college choices of most students. However, many families buy the guides, and their publication is likely to continue. It is important that institutions provide…

This study examined the process of college choice focusing on the earlier stages of the college choice process among 4,923 high school students (3,110 students participated by returning completed surveys) involving 21 high schools in Indiana. The study attempted to: (1) construct a mid-range model representing the search phase of the college…