Quick turnover among chief advancement officers or development leaders is no longer a rare occurrence. Recruitment executives report that half or more of the searches they are conducting result from vacancies caused by vice presidents being asked to resign. And those terminations are not because of fundraising failures. Vice presidential…

In many quarters, the job of presidents increasingly became one of raising endowment money and overseeing campus expansions. The inside joke was that college and university presidents suffered from an Edifice Complex. In the view of many college presidents, the economic crisis of 2008 was a tipping point. In its aftermath, a "new normal" is…

With roots going back to 1986, the Student Team on Alumni Relations or STAR was one of the first student-alumni groups in Canada and routinely attracted capable and enthusiastic volunteers. It offered to appreciative, albeit small, student audiences a suite of popular programs, including job shadowing and goodie boxes parents could send to their…

It was not all that many years ago that advancement services was thought of as the "back office"--a term that still makes veterans in the field cringe. Historically, the role of advancement services was keeping donor and alumni records up-to-date, processing gifts, sending receipts, and generating fundraising progress reports. However,…

Traditional alumni relations programs are about prompting graduates to do something--anything--for or with the institution. In this article, the author proposes something different: an outcome-oriented alumni relations programming model, which the author calls "strategic advancement," that focuses on smaller, targeted sets of graduates…

Jeremiah Stevens, director of alumni relations at Lake Forest Academy in suburban Chicago, contends with a bit of an unusual challenge. He must manage and motivate not one but two alumni boards. While alumni professionals may not share Stevens' particular circumstances, they certainly can relate to a struggle to jumpstart a languishing board and…

The key to alumni engagement in any type of institution is, unsurprisingly, student engagement. The quality of the student experience leads directly to alumni who feel excited to be an integral part of their school upon graduation. Watching the metrics, setting high goals, trying new things, listening to constituency (be it students, alumni,…

Beth Kanter is working hard to get the word out about how best to get the word out. Kanter is CEO of Zoetica, which provides word-of-mouth communication services to nonprofits and socially conscious companies; a decade-long blogger on the topic of social media and nonprofits; and a popular conference speaker and trainer. She is also co-author of…

Rugby, football, and lacrosse; concerts by the bands of their university years; reunions with classmates and teammates. These attractions may draw undergraduate alumni back to campus, but graduate alumni are birds of a different feather. They, too, may be engaged by their alma mater, but their attachments often run contrary to the traditional…

Two years ago, members of a strategic planning committee at Woodberry Forest School set a goal to re-engage African-American and Hispanic alumni, many of whom had lost touch with the Virginia boarding school for boys. One of the committee's ideas was to launch a mentoring program to connect current minority students with minority alumni. Two years…

At a time when the evolutionary pace of new media resembles the real-time mutation of certain microorganisms, the age-old question of how best to connect with constituents can seem impossibly complex--even for an elite institution plugged into the motherboard of Silicon Valley. Identifying the most effective vehicle for reaching a particular…

Coordinating advancement functions of units and divisions accustomed to independent operation and discretionary budgets isn't easy. Market research can help bridge those divides. And at a time of limited financial resources, institutions are eager to make smart choices with their marketing dollars. Market research can cut through misperceptions…

A housing and municipal construction bubble popped and generated a lending crisis in which interbank lending rates became impossibly high. The banking crisis, which spread across Europe and the United States, eventually impacted other industries, leading to a stock market crash and an economic contraction lasting several years. This was not in…

It's common practice in higher education to conduct assessments--exams, state board tests, surveys, and focus groups, among other instruments. The resulting data are typically used to strengthen academic programs and improve outcomes. The same data sometimes also influence the strategic planning process. This article discusses how Pennsylvania's…

An interim president has to perform a particularly difficult balancing act. He or she shoulders the burdens from--or legacy of--the previous president and must also provide a foundation of stability for the new president. Throughout the process, effective communication--both internally and externally--is critical to ensuring a smooth transition.…