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Direct linkGast, Anne; De Houwer, Jan; De Schryver, Maarten – Learning and Motivation, 2012
Evaluative conditioning (EC) is the valence change of a (typically neutral) stimulus (CS) that is due to the previous pairing with another (typically valent) stimulus (US). It has been repeatedly shown that EC effects are stronger or existent only if participants know which US was paired with which CS. Knowledge of the CS-US pairings is usually…
Descriptors: Priming, Conditioning, Rating Scales, Memory
Download full textStaats, Arthur W.; And Others – 1970
An experiement was conducted to test the hypothesis that interest inventory items would function as reinforcing stimuli in a visual discrimination task. When previously rated liked and disliked items from the Strong Vocational Interest Blank were differentially presented following one of two responses, subjects learned to respond to the stimulus…
Descriptors: Attitude Measures, Attitudes, Conditioning, Discrimination Learning
