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Direct linkFagerstrom, Asle – Journal of Organizational Behavior Management, 2010
This article introduces the concept of motivating operation (MO) to the field of online consumer research. A conjoint analysis was conducted to assess the motivating impact of antecedent stimuli on online purchasing. Stimuli tested were in-stock status, price, other customers' reviews, order confirmation procedures, and donation to charity. The…
Descriptors: Stimuli, Consumer Economics, Internet, Online Systems
