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Direct linkStahl, Christoph; Bading, Karoline Corinna – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2020
The evaluative conditioning (EC) phenomenon is central to the study of preference acquisition and attitude formation. Early studies have reported EC in the absence of awareness, but more recent work has questioned this conclusion. In previous work, using briefly presented and pattern-masked conditioned stimuli (CSs), we found that above-chance…
Descriptors: Conditioning, Perception, Stimuli, Evaluation
Unkelbach, Christian; Stahl, Christoph; Forderer, Sabine – Learning and Motivation, 2012
Evaluative conditioning (EC) refers to changes in people's evaluative responses toward initially neutral stimuli (CSs) by mere spatial and temporal contiguity with other positive or negative stimuli (USs). We investigate whether changing CS features from conditioning to evaluation also changes people's evaluative response toward these CSs. We used…
Descriptors: Stimuli, Classical Conditioning, Stimulus Generalization, Evaluation
