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Zanon, Riccardo; De Houwer, Jan; Gast, Anne – Learning and Motivation, 2012
Propositional models of evaluative conditioning postulate that the impact of stimulus pairings on liking should depend not on the pairings themselves but on what the pairings imply about the relation between stimuli. Hence, context manipulations that change the implications of stimulus pairings should moderate evaluative conditioning. We…
Descriptors: Cues, Conditioning, Models, Evaluation
Gast, Anne; De Houwer, Jan; De Schryver, Maarten – Learning and Motivation, 2012
Evaluative conditioning (EC) is the valence change of a (typically neutral) stimulus (CS) that is due to the previous pairing with another (typically valent) stimulus (US). It has been repeatedly shown that EC effects are stronger or existent only if participants know which US was paired with which CS. Knowledge of the CS-US pairings is usually…
Descriptors: Priming, Conditioning, Rating Scales, Memory
Declercq, Mieke; De Houwer, Jan – Learning and Motivation, 2009
In avoidance learning studies, a warning signal (Sd) is directly paired with an aversive unconditioned stimulus (US) unless a particular response is performed. Research by Augustson and Dougher (1997) demonstrated that not only warning signals but also stimuli that are indirectly paired with the aversive event are capable of affecting the…
Descriptors: Responses, Conditioning, Sensory Training, Cognitive Structures
Hofmann, Wilhelm; De Houwer, Jan; Perugini, Marco; Baeyens, Frank; Crombez, Geert – Psychological Bulletin, 2010
This article presents a meta-analysis of research on "evaluative conditioning" (EC), defined as a change in the liking of a stimulus (conditioned stimulus; CS) that results from pairing that stimulus with other positive or negative stimuli (unconditioned stimulus; US). Across a total of 214 studies included in the main sample, the mean…
Descriptors: Stimuli, Conditioning, Effect Size, Meta Analysis
De Houwer, Jan – Learning and Motivation, 2006
Implicit measures such as the Implicit Association Test (OAT) have recently become popular as tools in research on evaluative conditioning. The reason is that these measures are thought to be impervious to changes in valence that are due to conscious propositional knowledge about the relation between the conditioned stimulus (CS) and the…
Descriptors: Association Measures, Conditioning, Stimuli, Interrater Reliability