With the Internet advancements of information systems and social media channels, consumer data has become a valuable source for companies and social networking communities. These Internet businesses are allowed to use and share their customers' information, with minimal regulatory intervention other than in health and financial areas. This…

Modern digital and social media formats have revolutionized marketing measurement, producing an abundance of data, meaningful metrics, new tools, and methodologies. This increased emphasis on metrics in the marketing industry signifies the need for increased quantitative and critical thinking content in our marketing coursework if we are to…

This article starts with an overview on China's MOOC phenomenon and social media, and then reports a comparative, multiple case study on three selected MOOC communities that have emerged on social media in China. These representative MOOC communities included: (a) MOOC Academy, the largest MOOC community in China, (b) Zhejiang University of…

Contemporary office work is becoming increasingly challenging as many routine tasks are automated or outsourced. The remaining problem solving activities may also offer potential for lifelong learning in the workplace. In this study, we analyzed problem solving in an office work setting using an Internet-based, semi-standardized diary to collect…

The present article describes four free or inexpensive Internet-based activities that can be used to supplement statistics/research methods/general psychology classes. Each activity and subsequent homework assessment is described, as well as homework performance outcome and student opinion data for each activity. (Contains 1 table.)

Graduate teaching assistants (GTAs) are used extensively as instructors in higher education, yet their status and authority as teachers may be unclear to undergraduates, to administrators, and even to the GTAs themselves. This study explored undergraduate perception of classroom instruction by GTAs and professors to identify factors unique to each…

This study sought to determine if differences exist in the quantitative and qualitative data collected with paper and online versions of a medical school clerkship evaluation form. Data from six-and-a-half years of clerkship evaluations were used, some collected before and some after the conversion from a paper to an online evaluation system. The…

This substantially revised text provides a comprehensive, highly accessible, and student friendly introduction to the principles, concepts, and methods currently used in educational research. This text provides a balanced combination of quantitative and qualitative methods and enables students to master skills in reading, understanding,…

As Web 2.0 tools and technologies increase in popularity in consumer markets, enterprises are seeking ways to take advantage of the rich social knowledge exchanges that these tools offer. The problem this study addresses is that it remains unknown whether employees perceive that these tools offer value to the organization and therefore will be…

The Internet enables learners to be brought together where they can cooperate in learning in groups without space and time limitations. It is, however, quite a challenge to form ideal groups in a short time and ensure satisfactory interaction for learners in cyberspace. In this study, we propose a useful grouping method to help teachers improve…

Our study compared the quantitative and qualitative outcomes associated with course evaluations collected over the Internet with those collected using a paper-and-pencil method. We randomly assigned students to 1 of the 2 different formats. There was no significant difference in quantitative student responses based on administration method, but…

This text teaches an often intimidating and difficult subject in a way that is informative, personable, and clear. The author takes students through various statistical procedures, beginning with correlation and graphical representation of data and ending with inferential techniques and analysis of variance. In addition, the text covers SPSS, and…