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Gillebaart, Marleen; Forster, Jens; Rotteveel, Mark – Journal of Experimental Psychology: General, 2012
Combining regulatory focus theory (Higgins, 1997) and novelty categorization theory (Forster, Marguc, & Gillebaart, 2010), we predicted that novel stimuli would be more positively evaluated when focused on growth as compared with security and that familiar stimuli would be more negatively evaluated when focused on growth as compared with security.…
Descriptors: Familiarity, Priming, Classification, Cues