Descriptor
| Communication Research | 1 |
| Comparative Analysis | 1 |
| Meta Analysis | 1 |
| Persuasive Discourse | 1 |
| Qualitative Research | 1 |
| Research Methodology | 1 |
| Statistical Analysis | 1 |
Author
| Allen, Mike | 1 |
| Preiss, Raymond W. | 1 |
Publication Type
| Information Analyses | 1 |
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedAllen, Mike; Preiss, Raymond W. – Communication Research Reports, 1997
Compares the persuasiveness of using statistical versus narrative evidence (case studies or examples) across 15 investigations. Indicates that when comparing messages, statistical evidence is more persuasive than narrative evidence. (PA)
Descriptors: Communication Research, Comparative Analysis, Meta Analysis, Persuasive Discourse
