This mixed-method study investigates the state of media and information literacy education in Pakistan by underlining the availability of relevant courses and trained teaching and research faculty at both public and private universities. Using United Nations Educational, Scientific and Cultural Organization's (UNESCO) framework, this study…

HEIs globally face growing competition that demands new marketing strategies and practices to leverage the power of social media platforms to increase brand engagement of HEIs. Largely ignored in past studies, this study established the much-needed link between brand equity drivers, namely brand experience, brand interactivity, and brand…

The purpose of this study was to compare the quality of work life of public and private university faculty members in province Punjab, Pakistan. Quality of work life measures the extent to which employees of an organization can maintaining important demands by working in the institutions. Multistage sampling technique was used to collect data from…

The well-rounded education is the interpretation of a successful education system of 21st century. Well-rounded education has laid great stress on the use of modern technology in education. Policy makers are spotting at educational technologies to ensure this educational change. Rogers' Diffusion of Innovation Theory, which is considered more…

The purpose of this study is to examine the concept of workplace stress and its impact on the performance of faculty members working in Pakistani universities. Data were collected from five public and private sector universities in two phases based on mixed method design. In the interview phase, 10 university teachers were asked open ended…

The paper offers a synthesis of findings from an international initiative coordinated by the Asia Productivity Organisation (APO) to measure higher education productivity across nine Asian countries. The paper discusses benefits, barriers, and potential for estimating university productivity across international contexts. Stakeholders from nine…

The goal of this study is to examine differences in leadership and decision-making practices in public and private universities in Pakistan, with a focus on transformational leadership (TL) and participative decision-making (PDM). We conducted semi-structured interviews with 46 deans and heads of department from two public and two private…

Teachers' job satisfaction leads to job continuity, which in turn affects teacher performance as well as the effectiveness of their institutions. The purpose of this study was to identify if there was a relationship between the Organizational Citizenship Behavior (OCB) and Job Satisfaction (JS) of teachers since discretionary behaviours have a…

Intellectual capital is a concept that is achieving researcher's attention day by day. The main purpose of this research study is to explore the role and relationship of intellectual capital and its three components on the performance and efficient working of universities in Pakistan. Education sector especially universities were selected because…