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Identifying the Needs of Opinion Leaders to Encourage Widespread Adoption of Water Conservation and Protection
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Taylor, Melissa R.; Lamm, Alexa J. – Journal of Agricultural Education, 2017
Opinion leaders are persuasive in convincing others within their social networks to adopt certain opinions and behaviors. By identifying and using opinion leaders, agricultural educators may be able to leverage individuals who have influence on others' opinions, thereby speeding up the adoption of new practices. In this article, we review a…
Descriptors: Public Opinion, Leadership Responsibility, Social Networks, Agricultural Education