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Download full textMasele, Juma James; Rwehikiza, David Peter – International Journal of Education and Development using Information and Communication Technology, 2021
This study investigated applications of social media in promotion activities among Higher Learning Institutions (HLIs) in Tanzania. Guided by a phenomenological philosophy, a multi-case study was conducted with four HLIs ranging from public to private offering institutions. The findings revealed that there is still a limited use of social media…
Descriptors: Social Media, Higher Education, Private Colleges, Institutional Advancement
