Investigates (1) whether subjects consult their memory or relevant implicit theories when making verbal reports, and (2) the effect of recognition criterion on verbal report performance. Finds that subjects occasionally employ implicit theories to develop their verbal reports, but that memory is much more important in determining the reports. (MM)

Analyzes how the manufacturer dealt with the Tylenol poisonings: the link between Tylenol and the poisoning was denied, its image as a safe product was bolstered, capsules were differentiated from other products, and as a result, sales recovered. Extends the applicability of apologia as a way to analyze other media campaigns. (SKC)

An illustrative rather than an exhaustive bibliography on approaches to rhetorical criticism, this update of an earlier publication lists more than 150 selections. The bibliography is divided into sections on: (1) discussions of the Burkean approach; (2) applications of the Burkean approach; (3) discussions of the fantasy theme approach; (4)…

Both rhetorical theorists and attitude change theorists agree that characteristics of the source of persuasive communication can improve the persuasiveness of that message. Writers from both perspectives have approached this notion from two divergent perspectives. Isocrates was concerned with the speaker's prior reputation, which is quite similar…

Materials dealing with aspects of argumentation theory are cited in this annotated bibliography. The 50 citations are organized by topic as follows: (1) argumentation; (2) the nature of argument; (3) traditional perspectives on argument; (4) argument diagrams; (5) Chaim Perelman's theory of rhetoric; (6) the evaluation of argument; (7) argument…