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Advertising | 1 |
Cultural Awareness | 1 |
Cultural Context | 1 |
Language Enrichment | 1 |
Language Usage | 1 |
Mass Media | 1 |
Puns | 1 |
Second Language Instruction | 1 |
Secondary Education | 1 |
Spanish | 1 |
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Hispania | 1 |
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Vande Berg, Michael | 1 |
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Vande Berg, Michael – Hispania, 1987
Teachers can further Spanish language students' appreciation of the language's variety and richness through consideration of the use of puns in contemporary Spanish advertising. The puns are useful in introducing and reinforcing grammatical points and for providing culturally relevant and interesting material to students. (CB)
Descriptors: Advertising, Cultural Awareness, Cultural Context, Language Enrichment