This article explains the approach to mass consumption developed in social studies textbooks in the early years of the transition to democracy in Spain. It begins by examining the way in which school textbooks represented consumer society and mass media in the late 1970s. This is followed by an in-depth explanation of the reasons that led the…

The authors present activities that help students understand collective behavior in historical and contemporary settings. This topic is particularly appropriate for social studies content areas such as sociology, psychology, American history, and world history, yet it can also be included in the curriculum of other subject areas, such as language…

Presents a lesson plan that uses content analysis of an advertisement for an early sewing machine, the Vindex, to examine issues of marketing, new technology, and consumer economics. Includes a reproduction of an early advertisement, a list of additional readings, and several sets of questions concerning target audience, information, and image…

The overall objective of this elective senior course and guide is to lead the non-college-bound student toward the maturity of consumer judgement necessary in the complex economic marketplace of today. The scope and sequence section of this guide lists the eight units and includes basic objectives, and conceptual understandings for each: 1)…