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Winborn-Kemmerer, Lisa; Ringdahl, Joel E.; Wacker, David P.; Kitsukawa, Kana – Journal of Applied Behavior Analysis, 2009
Preference for mand topography was evaluated for 2 individuals with developmental disabilities who exhibited problem behavior. The results of a functional analysis showed that each participant's problem behavior was maintained by social reinforcement. Participants were taught two novel mand topographies for the same functional reinforcer, and each…
Descriptors: Developmental Disabilities, Behavior Modification, Social Reinforcement, Behavior Problems
Zimbardo, Philip; Ebbesen, Ebbe B. – 1970
In this introductory text to the field of attitude change, the emphasis is on one of the end products of research in social psychology--manipulation and control of attitudes and related behaviors. The text first defines the concept of attitude, then identifies ideas from the areas of history, literature, law, religion, and the social sciences that…
Descriptors: Attitude Change, Behavior Change, Behavior Theories, Behavioral Science Research