Do libraries belong in the virtual world of social networking? With more than 100 million users, this environment is impossible to ignore. A rising philosophy for libraries, particularly in blog-land, involves the concept of being where the users are. Simply using new media to deliver an old message is not progress. Instead, librarians should…

No matter the medium--magazines, newspapers, or TV--institutional leaders need to hit the right tone and convey specific talking points to their audience. A media-savvy leader doesn't just provide accurate information; he or she can help change the tenor of a discussion and build support for crucial institutional initiatives. No university is an…

In this article, the author talks about Twitter, a micro-blogging Web site, and how librarians can use Twitter to interact with students and to monitor actual usage of library services. He shares what he has learned from twittering with library users. He learned that Twitter expands the reach of research assistance. With students using the social…

The latest networking technologies have made it easier to provide authentic learning experiences for intercultural collaboration. However, more guidance about how to conduct a successful online, cross-cultural collaboration is needed. The purpose of this study was to investigate the instructional design for forming a cross-cultural group and…

For the thirty-third year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. This is Volume #2 of the 33rd "Annual Proceedings of Selected Papers on the Practice of Educational Communications and Technology." This volume includes…