Kenneth Burke's concepts of identification, the five terms of dramatism, and strategic uses of ambiguity can be successfully taught to undergraduates if appropriate and familiar examples are used. Print and electronic advertising offer the instructor an up-to-date, familiar, and abundant source of classroom examples. Market segmentation models…

Argues that television programs must be polysemic to achieve popularity because of the wide variety of subcultures represented in the television audience. Analyzes two scenes from "Hart to Hart" to demonstrate the textual devices that bear the dominant ideology and those that resist it. (JD)

Examines contemporary films--including "The Terminator,""Witness,""Jagged Edge," and "The Big Chill,"--and discusses their metaphoric anecdotes of "unmasking," the inverse of the process of becoming narcissistic. Asserts that "unmasking" films provide coping strategies for an audience…

This research examined 9- to 15-year-old children's understandings about basic genetics concepts and how they integrated those understandings with their broader theories of biology. A cross-sectional case study method was used to explore the students' (n = 90) understandings of basic inheritance and molecular genetics concepts such as gene and…

The open-ended activities in this book are designed to extend the imagination and creativity of students and to encourage students to examine their feelings and values as influenced by the media. The activities focus upon the cognitive and affective pupil behaviors described in Williams' Model: fluent thinking; flexible thinking; original…

Offers three public policy perspectives on the issue of juvenile violence: (1) kids need a nonviolent popular culture; (2) kids at risk need more help; and (3) kids need more moral discipline. Presents a way to approach each of the perspectives. (Contains references.) (CMK)

The first comprehensive research handbook of its kind, this volume showcases innovative approaches to understanding adolescent literacy learning in a variety of settings. Distinguished contributors examine how well adolescents are served by current instructional practices and highlight ways to translate research findings more effectively into…

Examines two seminal films of adolescent rebellion, "The Wild One" and "Rebel Without a Cause." Argues that both films expressed a discontent with, and acted as a critique of, the complacency and conformity of the postwar United States. Discusses the films' own ambivalent attitudes to issues of conformity and alienation. (MJP)

In his films, Spike Lee proclaims the existence of a dynamic and multifaceted African-American society, but he consistently delimits a peripheral role for African-American women, subordinate to that of the African-American man. Lee's work will fall short of its potential until it reflects the inherent value of African-American women. (SLD)

Examines Houston Baker's argument for rap music's place in academe. Baker suggests rap as being one of the most creative and productive forms of cultural expression to come along in some time warranting the same kind of scholarly attention afforded the works of history's most noted philosophers and poets. (GLR)

To hear many educators tell it, their biggest problem these days is America's high expectations of school performance. The media keep repeating how the global economy soon will require nearly all young Americans to be fully prepared for post-secondary education. Legislators keep ratcheting up state-imposed and No Child Left Behind thresholds and…

The concept of critical media literacy expands the notion of literacy to include different forms of mass communication and popular culture, as well as deepens the potential of literacy education to critically analyze relationships between media and audiences, information and power. The authors argue that critical media literacy is crucial for…

This program provides a new framework and approach for breaking the cycle of blame surrounding violent imagery in the culture and promotes an informed and rational public conversation about the topic. The goals of the program are to: (1) reduce exposure to media violence; (2) change the impact of violent images that are seen; (3) locate and…

Television shows have been a traditional outlet for language practices in second language classrooms around the world. However, the only criteria that teachers seem to have to choose said shows are that they are in English and native speakers are involved. This may lead to choosing materials for the sake of watching or selecting materials that do…

This book examines the racist and sexist assault on today's youth which is being played out in the realms of popular and children's culture. The book interrogates the aesthetic of violence in a number of public arenas--talk radio, Disney animation, and in such films as "Pulp Fiction,""Kids,""Slackers," and…