ERIC Number: EJ1383843
Record Type: Journal
Publication Date: 2023-Aug
Pages: 18
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1525-822X
EISSN: EISSN-1552-3969
Available Date: N/A
Effects of Prepaid Postage Stamps and Postcard Incentives in a Web Survey Experiment
Field Methods, v35 n3 p253-270 Aug 2023
Even small monetary incentives, e.g., a one-dollar bill in a postal invitation letter, can increase the response rate in a web survey. However, in the euro currency area, the smallest amount of monetary incentive for a postal invitation is a five-euro bill, which is costly. As such, we conducted a random experiment with prepaid stamp and postcard incentives as affordable alternatives. We compare the effect of our experimental groups with a control group in terms of response rates, response rates in a subsequent wave, data linkage consent, and data collection costs. Compared with the control group, the postcard incentive has no effect on our outcomes except overall costs. Using a prepaid stamp incentive increases the response rate overall but with different effect sizes for subgroups. We find no effect of stamp incentives on response rates in a subsequent wave or data linkage consent.
Descriptors: Online Surveys, Incentives, Response Rates (Questionnaires), Costs, Effect Size, Data Collection, Social Exchange Theory
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A