We conducted two experiments to determine how the combination of task relevance, loss framing, and psychological distance affects changes in construal level, emotion intensity, and purchase intent. Experiment 1 investigated how construal level fit between the loss and proximal frames affected emotion intensity and purchase intention for skin…

Using critical discourse analysis, we research how study abroad programs within U.S. universities create and reinforce discourses on the nature of higher education, citizenship, socioeconomic equity, and globalization. We analyze the content of advertising for education abroad programs that describe the myriad of destinations and opportunities…

This study contributes to the emerging literature on commercial advertising and youth gambling by exploring adolescent's exposure to and perceptions of gambling advertisements. We analyzed a sample of 50 youth in six focus groups between the ages of 13 and 18 to examine the process by which youth perceived, received or rejected the form and…