This paper explores the characteristics of mobile social media marketing adoption in the context of digital natives via an extended Mobile Technology Acceptance Model. Specifically, mobile usefulness and mobile ease of use were studied together with (1) networks relationship properties: homophily and tie-strength to understand their impacts on…

Learning management systems (LMS) are one of the most used educational technologies in higher education. It has been argued that LMSs have not reached their full potential since most are used for distributing materials, not for improving interaction and communications in classes. To better understand what influences LMS tool use, this study used…

The aim of this study is to examine students' acceptance of and intention to use Learning Management Systems (LMSs) for university education in Turkey using extended Technology Acceptance Model (e-TAM). TAM has been widely used in various fields of technology acceptance in the last years and is found to be highly useful for the determination of…

This study examines the acceptance of technology and behavioral intention to use learning management systems (LMS). In specific, the aim of the research reported in this paper is to examine whether students ultimately accept LMSs such as eClass and the impact of behavioral intention on their decision to use them. An extended version of technology…

Purpose: This study examines how agricultural extension experts use Information Communication Technologies (ICTs) in extension organizations and how they perceive their usefulness for agriculture extension delivery in Ethiopia. Design/Methodology/approach: An exploratory case study was conducted on 'Agricultural Knowledge Centers' (AKCs) in four…

This study investigated undergraduate students' intention to use wiki technology. An extension of the Technology Acceptance Model (TAM) has been used by taking into account not only students' wiki perceived utility and usability, but also Big Five personality characteristics and two other variables, social norms, and facilitating conditions, as…

In this study, we examine the effects of individual-level culture on the adoption and acceptance of e-learning tools by students in Lebanon using a theoretical framework based on the Technology Acceptance Model (TAM). To overcome possible limitations of using TAM in developing countries, we extend TAM to include "subjective norms" (SN)…