Suicide prevention training programs have spread rapidly within child and public-serving organizations, due to the alarming increase in youth suicide rates. Yet, within these organizations, roles and responsibilities can shape attitudes and intentions related to suicide prevention, thereby influencing the uptake of prevention efforts. As such,…

A growing body of literature shows that adherence to some aspects of Western masculinity norms, including the suppression of emotional vulnerability, avoidance of seeking support from others, and exaggerated physical toughness, is associated with poorer psychological and social outcomes. While existing research suggests that parental gender…

Theory and research using a social-information processing framework indicate that reward-focused (proactive) aggression has different social consequences than defense-focused (reactive) aggression. Students use norms that identify expected and socially approved behaviors as guides to their own actions. Differences in social-cognitive processing…

Objective: To evaluate the effect of a campus-wide social norms marketing intervention on alcohol-use perceptions, consumption, and blackouts at a large, urban, public university. Participants: 4,172 college students (1,208 freshmen, 1,159 sophomores, 953 juniors, and 852 seniors) who completed surveys in Spring 2015 for the Spit for Science…

In the present study, we considered the utility of the prototype/willingness model in predicting alcohol use among North-American Indigenous adolescents. Specifically, using longitudinal data, we examined the associations among subjective drinking norms, positive drinker prototypes, drinking expectations (as a proxy of drinking willingness), and…

This article aims to explore the ways in which preadolescents associate smoking with transitions to adulthood, in the context of sociological theories of childhood, using data from the Liverpool Longitudinal Study of Smoking. The research found that at age 9 many of the cohort argued that smoking was more acceptable for adults because they had…

Longitudinal teaching experiment engaged students in activities to produce fraction problems using specific terminology and satisfying certain criteria. Classroom interactions developed a common system of meanings and required negotiation of new social norms, leading to a new didactic contract. (SW)

Factors affecting the student use of a course management system in a web-enhanced course are investigated using the technology acceptance model. Represented in the present study is the second phase of the analysis, with a focus on the causal relationship of subjective norms to student attitudes towards WebCT and their effect on three dependent…

Indicators of normative traditionalism were derived from 1947 and 1970 attitude surveys of adolescents from 68 Pennsylvania high schools. Rural-urban character of the areas was indexed by 1950 and 1970 census materials. Although 1970 normative climates were more permissive, findings suggest continuing utility of rural-urban distinction in dealing…

Perceived norms are important mediators of social behavior. Social perception, however, is often biased or inaccurate. Recent research has shown that college students overestimate normative drinking rates. This study examined whether this trend continues over time and if students' perceptions of normative drinking are predictive of personal…

This monograph presents an overview of reports from a 4-year intensive research study of internal life among 3 Swedish compulsory schools and includes discussion of a 10-year follow-up study of 12 senior-level compulsory schools. The 4-year project sought to understand innovative processes, but because few innovations were observed, research…