Three experiments were conducted in the United States and Germany to test whether women and men endorse sexist beliefs because they are unaware of the prevalence of different types of sexism in their personal lives. Study 1 (N = 120) and Study 2 (N = 83) used daily diaries as a method to encourage individuals "to see the unseen." Results…

Many individuals endorse feminist values but do not identify as feminist. The present set of studies tests the concept of threat, grounded in G. A. Kelly's personal construct theory of personality, as a potential factor in feminist nonidentification. Study 1 introduces the theoretically grounded "Feminist Threat Index" and evaluates its…

Women's bodies have often been positioned in art and popular culture as monstrous or defiled and women's bodily products (e.g., menstrual fluid, breast milk) as disgusting. This framing has led to the stigmatization of aspects of women's bodies (e.g., leaking fluids, lumps of fat, and lines in the skin that indicate aging), especially those…

Women experience social and economic penalties (i.e., backlash) for self-promotion, a behavior that violates female gender stereotypes yet is necessary for professional success. However, it is unknown whether and how the threat of backlash interferes with women's ability to self-promote. The present research examined the effects of fear of…

This study examined sexual-minority women's reports of sexism, heterosexism, and gendered heterosexism (discrimination that is both sexist and heterosexist) as predictors of social identity and collective action during college. A measure of gendered heterosexism was developed that assesses women's experiences with discrimination that is…

The current study examined how desire for marriage and children related to anticipated chore involvement for both men and women. An online survey was completed by 466 college students recruited from multiple colleges and universities in Virginia. Participants provided information about their own desire for marriage and children, expectations for…

The purposes of this article are threefold: (a) to test measurement invariance of the Objectified Body Consciousness Scale (OBCS), a central tool for testing objectification theory, across men and women, given that measurement invariance is a prerequisite for gender comparisons; (b) to examine the mediating role of body shame in the link between…

We examined whether men, but not women, would be distracted by a female sales representative's exposed cleavage, leading to greater perceived efficacy for a weak, but not for a strong product. A community sample of 88 men and 97 women viewed a video of a female pharmaceutical sales representative who (a) had exposed cleavage or dressed modestly…

Past research has shown that valuing gender conformity is associated with both positive and negative consequences for self-esteem and positive affect. The current research (women, n= 226; men, n= 175) explored these conflicting findings by separating out investing in societal gender ideals from personally valuing one's gender identity ("private…

The present study aimed to investigate the role of social comparison processing in women's responses to thin idealized images. In particular, it was predicted that comparison with the images on the basis of appearance would lead to more negative outcomes than comparison on the basis of intelligence. A sample of 114 women viewed fashion magazine…

We propose that women regularly anticipate and receive messages from others that trivialize the severity of their body image concerns. Moreover, we suggest that these minimizing messages can heighten women's negative affective reactions to body image threats, particularly if they internalize them. Two studies provided support for these ideas. In…

The purpose of this study was to test tenets of both minority stress and lesbian feminist/sexual identity development theories by examining the potential moderating and mediating roles of individual coping styles (i.e., problem-solving and avoidant coping) in the relationship between internalized heterosexism and lesbian and bisexual (sexual…

The purpose of this study was to examine primary appraisal of sexual harassment, that is, a victim's cognitive evaluation of the harassment and the factors that influence this appraisal. The perspectives of 72 female plaintiffs were investigated by measuring their primary appraisal of the event, examining the structure of this appraisal, and…

Feminists have argued that traditional gender norms can obstruct women's sexual well-being (Amaro, 1995; Morokoff, 2000; Tolman, 2006; Walker, 1997). Therefore, we expected feminist ideology, by virtue of this critique, to be associated with women's sexual subjectivity and sexual well-being. To test this model, we analyzed data from a survey of…

This study examined whether negative stereotypes about feminists serve as a barrier to self-identifying as a feminist. College women were exposed to positive stereotypes about feminists, negative stereotypes about feminists, or were not exposed to stereotypes about feminists (control condition) in a between-participants design. Women who read a…