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| Surlin, Stuart H. | 7 |
| Leckenby, John D. | 2 |
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Download full textSurlin, Stuart H. – 1974
This study attempts to compare the perceptions and self-reported behavior of high, middle, and low authoritarian advertising executives, business executives, and members of the general public concerning the social effects of advertising. For the advertising sample, a total of 393 men and women were selected according to their executive positions…
Descriptors: Advertising, Authoritarianism, Business, Higher Education
Peer reviewedSurlin, Stuart H.; Tate, Eugene D. – Journal of Communication, 1976
Explores the specific humorous content of various "All In The Family" television shows and suggests that cultural differences affect the appreciation of humor. (MH)
Descriptors: Audiences, Cultural Differences, Humor, Mass Media
Leckenby, John D.; Surlin, Stuart H. – 1975
The purpose of this study was to determine the amount of social information received by audiences viewing "Sanford and Son" and "All in the Family." It was hypothesized that whites perceive "Sanford and Son" as being more real than blacks do; middle-class viewers rate each program as being more real than lower-class…
Descriptors: Audiences, Higher Education, Lower Class, Middle Class
Leckenby, John D.; Surlin, Stuart H. – 1975
The nature of incidental social learning in television viewers of "All in the Family" and "Sanford and Son" was the focus of this investigation. Seven hundred and eight-one racially and economically mixed respondents from Chicago and Atlanta provided the data source. Telephone interviews attempted to assess viewer opinions of…
Descriptors: Adult Learning, Authoritarianism, Black Attitudes, Incidental Learning
Peer reviewedSurlin, Stuart H. – Journal of Black Studies, 1988
Analysis of a questionnaire administered to 168 Jamaican college students reveals that they seem to reflect a societal profile of high authoritarianism. Respondents who do not share this antidemocratic personality perspective exhibit an attitude of powerlessness and alienation, yearn for societal change, and adopt a higher level of…
Descriptors: African Culture, Alienation, Authoritarianism, Black Education
Surlin, Stuart H.; Squire, Larry A. – 1987
A study examined the relationship between social and material values and attitudes toward television advertising. Using the Rokeach Value Survey Form E, 157 Canadian college students ranked the 18 terminal and 18 instrumental values in order of their importance as guiding principles for life. The values were classified as either material, social,…
Descriptors: Advertising, Aesthetic Values, College Students, Cultural Influences
Surlin, Stuart H.; Berlin, Barry – 1989
A study was conducted to determine whether there was a significant difference in perceptions and values between Canadian and American television audiences. Respondents were first and second year college university students at the University of Windsor, Ontario, and Canisius College, Buffalo. Two types of personal values were looked at: general…
Descriptors: Audience Response, Comparative Analysis, Cross Cultural Studies, Cultural Context
