Today's marketing instructors are faced with the challenge of improving their students' soft skills to prepare them for today's business environment. Numerous authors have noted that client-based/-sponsored projects help students improve the soft skills they need to succeed in the business community. This article provides detailed guidelines on…

In today's dynamic business environment, organizations are beginning to realize the importance of teaching business etiquette, not only to enhance their corporate culture, but also to increase productivity and profitability. Corporations are providing opportunities for executives of today and business leaders of tomorrow to acquire these vital…

Purpose: The purpose of this paper is to recognise the important technical and business skills and personal attributes necessary to support the "employability" of undergraduate business students. Design/methodology/approach: Senior-level undergraduate business students and employers were surveyed regarding their perceptions on the…

Purpose - This research project has investigated the "Company Programme" of the charity YE and how effective it is at increasing Life Skills in young people. Data has been obtained using student questionnaires and teacher interviews. Previous studies have been completed on "Life Skills" and "Enterprise Programmes",…

This article challenges the content of most marketing research courses whereby students are indoctrinated into the qualitative-then-quantitative archetype commonly found in scholarly research, under the assumption that it is both sufficient and appropriate when equipping students with the necessary skills for business. By following this standard…

This article explains how Extension can enhance and expand its nationwide community-based entrepreneurship programs by developing strategic partnerships with other organizations to create highly effective educational programs for rural entrepreneurs. The activities and impacts of the Down East Micro-Enterprise Network (DEMN), an alliance of three…

Teaching entrepreneurship--how to create, grow and run a business or organization--is one potential means to increase college and career readiness skills. Learning how to start a business can improve critical thinking, communication and collaboration (Gallagher, Stepien, & Rosenthal, 1992; Hmelo, 1998), which are key qualities for academic as…

This paper provides insights into the human capital development of a group of young entrepreneurs, all of whom have built growth businesses with turnovers of between 1M British Pounds and 90M British Pounds. Their development of knowledge and skills was investigated before and during the creation of their first main ventures. This is significant…

The purpose of this quantitative comparative methods research was to compare the perceptions relative to 12 Master of Business Administration (MBA) skill sets of respondents situated in non-member countries of the Organisation for Economic Cooperation and Development (OECD) with the findings of a prior study of United States situated respondents.…

This paper focuses on the education and training of business coaches, specifically at the Masters/graduate level. The paper first reviews the knowledge and skills required of business coaches, comparing the recommendations of professional associations and the literature. Next the paper reviews the approaches to education which are best suited to…

Six years of survey data were analyzed to assess, among other things, the degree to which an AACSB accredited graduate business program successfully developed student skills in a variety of areas deemed important for career success. The study illustrates a methodology institutions can use to respond to increasing demands for program evaluation and…

The authors describe the multiple benefits a university selling center offers to students, faculty members, administrators, and the general business community. The seven essential steps in first establishing a university selling center are addressed: find a champion, obtain the support of administration, find a white knight, establish a board of…

Discusses a study (1) to compare shorthand accuracy scores and speed attainment, and (2) to determine if there was a significant relationship between machine shorthand accuracy and speed attainment. Found that there was no significance between the method of instruction and accuracy or speed, but there was a significant relationship between…

A growing number of students are pursuing M.B.A.s in order to develop the skills they'll need to help their families' businesses prosper. Business schools are responding with a flurry of new courses that focus on the unique challenges of homegrown businesses: the patriarch who insists that the approach he inherited from his father works better…

Results of a study were reported which indicated that progressively more dictation practice time is needed by students to achieve each speed level from 60 wpm to 90 wpm and less time is needed by students to achieve 100 wpm than to achieve 70, 80, or 90 wpm. (Author/SC)