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Watson, Arden K. – 1982
Recognizing that each student is different in terms of communication apprehension and needed skills, the confidence model attempts to provide instruction in anxiety reduction and skill development, combining the features of both the behavior therapy and the rhetoritherapy theories of communication apprehension. The rational emotive therapy used in…
Descriptors: Attitude Change, Communication Apprehension, Course Descriptions, Educational Theories
Brownell, Winifred W.; Watson, Arden K. – 1984
Acknowledging that one of the most difficult challenges postsecondary educators must face is the maintenance of adequate student enrollment, this paper describes the creation of a speech communication laboratory as one component of a university-wide effort to maximize student retention. The paper first discusses several suggestions researchers…
Descriptors: Attitude Change, Basic Skills, Communication Apprehension, Communication Research