A study was conducted to determine how well the advertising industry portrays the changing work roles of women. Four advertising executives were interviewed to find out their feelings about the changes in women's work roles and what action they were taking to adapt advertising to these changes, while 11 women were interviewed with similar…

This article summarized the perspective of this issue by recognizing the validity of the issues being raised by the women's rights movement and also recognizing that the "liberation of women" means the liberation of men. (Author/RK)

Provides in-depth content analysis of six 1985-86 prime-time television shows which featured single professional women sharing the lead with a male partner in a working relationship. Concludes that these programs show a less stereotypical portrayal of working women than in the past and demonstrate a serious attempt to present the problems of…

Describes a study designed (1) to determine any underlying considerations governing the perceptions of professional people as to the appropriateness of specific types of garment styles for female business dress and (2) to determine if a difference exists in the perceptions of appropriateness of garment styles by sex. (CT)

Women as Managers Scale scores were positively correlated with internal (ability and effort) attributions and negatively correlated with external (luck and easy job) attributions for subjects reading success descriptions. (Author)

Statistics indicate that women are steadily moving into formerly male-dominated professional and managerial jobs. Overall, women are making progress into professional jobs for which education is a major prerequisite. Traditionally, sex roles in society have been socially constructed. According to the perceived stereotypical response, males and…

Reviews the literature relevant to the socialization of women into traditional female professions. Raises questions about what has been done and what needs to be done. (Canadian Home Economics Association, 151 Slater Street, Ottawa, Canada K1P 5H3) (JOW)

Considers changes in women's roles and social conditions since 1957. Compares three viewpoints: (1) there has been significant, positive change for women; (2) there has been little lasting change; and (3) there has been change, but it has not been good. (SK)

Paper presented at the 1979 National Technical Education Conference. Discusses women and transition, changing attitudes about work and the work place, legal barriers to sex discrimination, and the career development of women. (JOW)

Examines the work roles of Israeli village women at home and in the fields, the effects of technological change, and sex stereotypes related to technological aptitude. Suggests that the crucial variable influencing gender differentiation in work roles is technology itself rather that its context of application. (SV)

In trying to understand some of the gendered discourses that shape the management of schools as organisations in South Africa, I analyse woman principals' experiences as they try to navigate a balance between their home and work responsibilities. After their appointment as principals, some South African women face difficulties in striking the…

Members of both sexes seemed to recognize that certain legitimate areas of organizational influence do exist; however, they disagreed somewhat on both the proper extent and composition of this influence. (Available from Office of Publications, Graduate School of Business Administration, University of Michigan, Ann Arbor, MI 48104, $2.50, single…

Research on women in atypical occupations has generally focused on highly educated women and has neglected to compare atypically employed women to equally educated women in sex-typical occupations. Since the median American worker has only 13.6 years of schooling, the lack of research on the personality characteristics of noncollege-degreed women…

Article focused on the reasons for the under employment of women and the myths that persist in spite of indisputable evidence to the contrary. (Author/RK)