According to sociological conventional wisdom, contact of the right kind in the right setting reduces stereotyping. Some research supports this hypothesis, some does not, and most can be challenged because the hypothesis conditions were not clearly met. This study attempted to meet the necessary conditions by using an unusually suitable setting,…

The base-rate fallacy states that the use of stereotypes is eroded when subjects are given minimal but diagnostic, individuating information about a target. To examine the effect of causal attributions and subject gender on the use of stereotypes in evaluations and predictions, 180 college students (90 males, 90 females) were presented with one of…

Research on gender stereotypes has contrasted males with females, describing males by competency traits and females by traits which denote warmth or emotionality. However, it has become clear that these traits do not satisfactorily describe all members of either sex, since not all men possess only masculine characteristics and not all women…

A scale of gender understanding and a measure of sex-role preference were administered to three- to nine-year-old children from four traditional communities in Belize, Kenya, Nepal, and American Samoa. Overall, findings reflected the strong contribution of cognitive development to the growth of gender understanding. (Author/AS)

Examines relationships among gender constancy, preferences for same- or opposite-sex playmates, and sex-typed activities in preschool children. Findings suggest that, at least for females, gender concepts may have an organizing role in sex-role development by motivating children to seek social contexts in which to acquire and practice…

Children from grades one through six judged commercially produced advertisements, specially produced "pseudocommercials," and verbal descriptions as better suited to advertise a feminine or masculine sex-typed toy. Comprehension of sex-typed connotations was predicted by home television viewing patterns but not by general knowledge of sex…

To derive a descriptive profile of communication role patterns and to determine whether these patterns were gender dependent, a Gender Communication Scale was developed by selecting scale items from other instruments that best discriminated reports of role behavior. The scale was then administered to 91 male and 148 female undergraduate students.…

This report reviews research that demonstrates how gender inequity is not only learned and accepted in the socialization process that starts at home, but is also present in the school environment from the very early years, consciously or unconsciously, reinforcing sex stereotypes. Findings are examined in three areas: (1) interactions in the…

Reviews research about racial, ethnic, and sexual stereotypes in elementary science textbooks. Describes the demographics of the United States population as of 1980. Compares these demographics to representations in textbooks. Recommends three corrections that need to be made if schools are to attend to the social message in curricular materials.…