A content analysis of women's roles in "McCalls Magazine" in 1964 and 1974 revealed two profiles of a publication that has been dispensing advice and entertainment for wives and mothers since 1876. The recent women's movement first attracted media coverage around 1968, and a study of "McCalls" before and after this time showed…

Instruments to measure sex role standards of reading, readiness to assume feminine attributes, and reading achievement were developed and administered to 78 first grade boys. The treatment designed to masculinize reading consisted of three elements: (1) a weekly 20-minute exposure to a narrated slide presentation showing male figures in…

This study examines the relationship of sex-role orientation, among 218 female undergraduates, as measured by the Bem Sex-Role Inventory (BSRI), fear of success, and achievement motivation and performance. (Author/EB)

In this study, the situational nature of female sex roles and the degree of consensus among women concerning female sex roles is examined in social and work situations. (Author/WI)

This paper develops a theory of sex-role stereotyping and power use in terms of how people interact in daily life situations. It is demonstrated that women have less access, in reality and in expectations, to concrete resources and competence leaving them with helpless modes of influence. (Author/AM)

The problems in and out of the office that are faced by a female administrator are described, particularly her need to play both social and business roles as female and as professional woman. (MF)

It is hypothesized that a wife's gainful employment will have differential effects on family interaction patterns, depending on the relative availability and the relative effectiveness of family-internal and family-external support. Female employment does not necessarily result in the development of egalitarian role-relations between the spouses.…

Reviews recent studies of change in gender-stereotyped behavior or attitudes in children. Suggests factors in susceptibility to counterstereotyping attempts including: (1) developmental level, (2) relationship between sex role cognitions and behavior, (3) degree of consistency in gender-stereotyped behavior, and (4) the role of individual…

Demonstrates how high or low levels of adult structuring of activities during free play activities can induce sex-typed social behavior by preschool children. Examines the effects of naturally occurring variations in children's play on sex-typed social behaviors. (SA)

The investigation examined perceptions of female and male vocational and social roles, with particular interest in the meaning of career vis-a-vis other female roles. A mail questionnaire was sent to 326 Wisconsin school counselors. Results indicated differences in perceptions between female and male roles. (Author)

Women psychologists, scientists, artists and writers, and politicians (N=863) were compared on the Sixteen Personality Factor Questionnaire through a multiple discriminant analysis. When contrasted with women in the general population, the four groups of career women were all found to be brighter, more assertive, more adventurous, and less…

Describes and analyzes Swedish efforts to introduce into the schools programs of study based on the assumption that men and women will have the same roles in the future with regards to parent role and career orientation. (Author/JB)

Results are interpreted in terms of teachers' professional and personal values. (Authors)

Despite the often repeated contention that children's fiction has consistently presented a narrow and stereotypical view of the lives of girls and women, a review of books written in the 1920s and 1930s indicates a degree of female dissatisfaction with the status quo. (HOD)

Studied the gender-linked reactions of small groups to co-leadership situations. Results showed female co-leaders at a group relations conference for college students could be liked, but they were not perceived as having task relevant attributes. Group members' associations to gender were more powerful than associations of formal authority. (JAC)