To offset sex-related chauvinism in the teaching of language and literature in the university, we must not only revise our courses, but we must also recognize and combat the inherited attitudes toward sexual roles disseminated in elementary and secondary schools. Furthermore, we need to neutralize any prejudiced concepts which the student may have previously assimilated. Teachers should enable students to recognize for themselves instances of sex bias in their previous education and to guard against the acceptance of such ready-made attitudes and distortions in their college experience. Teachers could begin a discussion of sex bias in culture with questions surveying the student's previous experience which could follow with discussions allowing students to compare views on the roles of men and women in our society. Through an exploration of literature, folk humor, television programming, advertisements, and other forms of media, students can focus upon the prejudice implied and the sexual stereotypes which are thus perpetuated. In this way the student can recognize occasional bias in otherwise sound literary criticism or other forms of communication. (HOD)