A two-part study investigated female college students' preferences for stereotyped or nonstereotyped role models and the relationship of such preferences to the choice of traditional versus nontraditional careers. A total of 211 women students from a mid-Atlantic state university (all the enrolled women) as well as a stratified-by-college…

The major purposes of this study were to determine whether career awareness in children is fostered by television viewing and to explore the perceptions of teachers with regard to three factors: children's program choices, children's occupational choices and occupational role portrayals of television characters. Also investigated were status…