Finds that, although the number of times men and women were shown in photographs in business communication textbooks was balanced, the physical appearance and role portrayals perpetuated traditional stereotypes of men and women in the workplace. (SR)

This study addresses concern about bias in educational materials for elementary school pupils. Children's storybooks were examined for the appearance of biases across the cultural categories of race, ethnicity, gender, age, socioeconomic level, religion, and environmental background. These biases included stereotyping, invisibility (omission of…

This booklet presents a program for promoting alternative role models as a supplement to the Developing Understandinq of Self and Others (DUSO) program for students in grades K-2. Shortcomings in the area of sexual stereotyping are said to undermine the DUSO program, so this handbook outlines a series of classroom techniques, exercises, and…

A person considering a textbook for possible adoption should consider the following questions: does the textbook include sufficient information on important females; does the textbook deal adequately with women's issues; do the photographs and illustrations in the textbook deal effectively with women; and does the textbook contain sexist language.…

A content analysis of 24 of the most widely used preservice teacher education textbooks was conducted in the following areas: sexism, sex differences, women's contributions, and total text content accorded to each sex. Findings indicated that these texts are characterized by omission and imbalance. Recommendations are made for future text…

Examines the status of women as reflected by 60 college-level public relations textbooks. Finds a paucity of references to women in these texts, and notes that the representation of women in public relations textbooks does not reflect the status of women in society and in the public relations industry. (MM)

Examines sexual stereotypes in selected professional writing textbooks published from the 1930s to the 1950s. Maintains that these textbooks--portraying women as subservient, emotional, and frivolous, and men as decisive, logical, and strong--suggest that men are more suited for positions of authority, and have played an important role in…

The purpose of this study was to examine problems of evaluating sex bias in textbooks and to analyze the presence of sex bias in high school American history textbooks. Seven editions of "Rise of the American Nation" (Harcourt, Brace & World) were analyzed to determine if the 1982 edition indicated better sex equity than earlier…

These guidelines are meant to assist parents and educators in identifying books for children that are free of sexism, racism, ageism, and classism. Methods for analyzing both storybooks and textbooks for bias are presented. Special emphasis is placed on evaluating basal readers and history texts. A number of evaluative checklists are presented…

Discusses the fact that, although publishers have acknowledged the problem of sex bias in textbooks in the United States, guidelines lack specifics, timetables, and procedures for monitoring content and enforcing compliance with the guidelines. (MB)

The problem of deficient and inaccurate teaching materials is identified and documented--a total approach to the problem would see the removal of all elementary school textbooks with tacit or implicit sexism, racism, ethnic bias and stereotyping in their stories' plots, language, and illustrations. (MM)

Instructional materials are a powerful mechanism for providing students with a vision of what is important in the world around them. Examines the ways that women have been stereotyped in instructional materials and suggests evaluation criteria for preventing use of stereotyped textbooks. (Author/RK)

Between 1972 and 1975, textbook publishers have issued position papers and guidelines for authors which both identify the areas of bias (sex, race, and career) hidden in public school textbooks and suggest alternative measures for authors and editors to consider in order to avoid these biases. This study was begun in 1972 to determine whether…

Examines coverage of women in 10 recent public relations textbooks. Finds that every book except 1 mentioned at least one woman by name in its public relations history section. Argues that the history of public relations should be written to include more women, such as the public relations pioneer Doris E. Fleischman. (MM)

Review of gender messages in education foundation textbooks evaluated explicit content and implicit messages. Most of the texts covertly subscribed to the notion of a dichotomous nature of gender roles, proclaiming a cultural consensus on how educators should treat persons fitting the roles and disregarding action toward gender equity. (SM)