Trends in service marketing are explored as they relate to strategic vision, operational and organizational changes, and marketing tactics. Discussion includes the need for a market-driven culture, the use of training and incentives, the role of product management, and the significance of "mood." (Author/AEF)

The AVMB (General Preparation for Society and Career) educational route was developed in the Netherlands for students with little interest in vocational offerings or with too few skills for vocational training. The program aims to equip young people with skills for simple service jobs through experiential and work-based learning. (SLD)

When knowledge, skills, and abilities of four job classes (secretarial/clerical, managerial/administrative, professional/technical, service) were identified, 68% of those determined important for managerial/administrative were also important for secretarial/clerical. Job analysis proved useful in identifying possible career paths, and potential…

Gives employment opportunity information in the following fields where foreign language can be used as an auxiliary skill: 1) Business, Industry, Commerce; 2) Civil Service; 3) Education; 4) Law; 5) Library Science; 6) Media; 7) Science; 8) Service; 9) Social Sciences; 10) Travel, Tourism. The fields of foreign language teaching and interpretation…

PRODUCER SERVICES, THOSE SERVICES WHICH BUSINESS FIRMS, NONPROFIT INSTITUTIONS, AND GOVERNMENTS PROVIDE AND USUALLY SELL TO THE PRODUCER RATHER THAN TO THE CONSUMER, AND THE FACTORS AFFECTING THEIR SUPPLY AND DEMAND ARE ANALYZED. APPROXIMATELY 8.5 MILLION WORKERS, OR ABOUT 13 PERCENT OF THE TOTAL, ARE EMPLOYED IN PRODUCER SERVICES. DURING THE…

OBJECTIVES WERE TO DETERMINE--(1) THE MECHANICAL COMPETENCIES AND UNDERSTANDINGS NEEDED BY EMPLOYEES IN TWO OFF-FARM AGRICULTURAL OCCUPATIONS, AND (2) THE DIFFERENCES BETWEEN COMPETENCIES NEEDED BY THESE EMPLOYEES AND SUCCESSFUL FARMERS. DAVID TUGEND'S SURVEY INSTRUMENT WAS THE BASIS FOR AN INSTRUMENT USED TO INTERVIEW RANDOM SAMPLES OF 25…

These performance tests for the area of cosmetology consist of a sampling technique (domain referenced tests) which covers all the possible performance situations. When used in total, they may also serve as a comprehensive test. Introductory materials discuss domain referenced testing, determining the domains, and developing performance testing…

The Lincoln Guidance Research Project, funded by the National Defense Education Act, studied a group of junior high school students in a transitional neighborhood with major emphasis on educational needs of students who will find employment in service occupations. Recommendations included intensive remedial work at the seventh grade level,…

Because many different types of service occupations and industries may be involved with tourists, the manual has been developed so that the instructor may add or delete from its content. The manual contains topical outlines and suggestions for instructors in four sessions. Other sections for program development contained in the manual are agenda…

The directory is an unannotated list of approved occupational training programs found in the secondary schools of Illinois. Entries are listed alphabetically by location. Counties are listed with each school location to differentiate between similar location names. Programs are grouped under five occupational areas: applied biological and…

Prepared by the National Council for Homemaker Services for those concerned with homemaker programs, this document contains selected papers which summarize the developments of the homemaker-home health aide service. Sections are: (1) The Philosophy and Goals of Homemaker-Home Health Aide Service, with papers by Elizabeth G. Watkins and Ellen…

A three-phase program evaluation effort employing comparison groups and a pre-post test design indicate formative guidelines for programs revision and summative results indicative of the effectiveness of a demonstration associate degree program for hospitality education. Program effectiveness is defined in terms of the program's enrollment of…

The 135-hour quinmester course covers study of basic radio circuits as applied to vacuum tube radios in six blocks of instruction: orientation; AM receivers with tubes; no signal, audio failure; distortion; weak, noisy signals; and a post-test. Each block is subdivided into several units, and block objectives are outlined. Completion of AC…

Training is a major component in the development of an organization and in helping it to deal with social, organizational, and technological change. Planning training activities or developing an inservice education program involves several steps: establishing goals for training, planning a training design with sequence and continuity, selecting…

Each of the 22 curriculum modules in this packet for instruction in agricultural supplies and services contains a brief description of the module content, a list of the major division or units, the overall objectives, objectives by units, content outline, and suggested teaching methods, student application activities, and evaluation procedures. A…