
ERIC Number: EJ152805
Record Type: CIJE
Publication Date: 1976
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Concurrent Conditioning of Evaluative Meaning and Imagery
Lohr, Jeffrey M.
British Journal of Psychology, 67 pt3, 353-58, Aug 76
Research indicates that evaluative (emotional) word meaning and denotative meaning (imagery) are distinct mediational mechanisms and can be conditioned. It is hypothesized that the meaning responses can be conditioned concurrently and independently. (Editor/RK)
Descriptors: Hypothesis Testing, Imagery, Psychological Studies, Research Methodology, Semantics, Verbal Learning
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