The possibilities of using film to influence the positive self-image of the American Indian child and of gaining new insights into the applicability of film materials developed for one ethnic group to children of other ethnic groups were explored. Data were collected on 104 6th grade students from 3 schools on the Pine Ridge Indian Reservation in South Dakota. Three semantic differential instruments and 2 newly developed instruments to measure self-image were used. Factors were extracted until approximately 50% of the variance of the items in each set was accounted for. Computer plots of the relationship between factor scores and self-image levels were presented. Results for the semantic differential instruments were tabulated. The results suggested that Indian students' ratings of self were more self-critical following exposure to the educational experience and that the educational experience had grossly similar effects across ethnic lines. Major recommendations included that subsequent studies should focus on how materials affect children at a particular self-image level within a given ethnic group, that materials prepared for one ethnic group not be used for other ethnic groups, that materials not be assumed to have the same import for all students in that ethnic group, and that a given educational experience be viewed as an initial activity. A related document is ED 044 026. (PS)