Talks to English teachers about the importance of knowing their audience--the students. Encourages teachers to continue to be humanitarians even though they can not always see the good they are doing for their audience. (MG)

Explores the influences of context upon the writing of 18-year-olds in 6 subject areas in a secondary school in London, England. Examines how students and teachers negotiate compromises between using writing to understand discipline-specific concepts and using writing to pass examinations. (KEH)

Investigates ways of introducing media theory into the GCSE (General Certificate of Secondary Education) practical production module in Media Studies. Describes how the author developed and critiqued his approach to what he taught and how it should be assessed. Argues that the subtlest understandings of audience were gained as students reflected…

Reviews a study examining the influence of rhetorical specification in writing prompts on the writing quality of 7th-, 9th-, and 11th-grade students, and college freshmen. Analyzes the main and interactive effects of topic, purpose, and audience on writing quality. Indicates that students use different kinds of rhetorical information at different…

This paper discuses whether outrageous parodies are and should be protected under the First Amendment. After presenting a definition and a brief history of parody humor, the paper then presents a brief description of the parties to this line of legal controversies. The paper describes the rationale of a line of separate parody cases involving Miss…

Examines how personal versus formal writing tasks affect students' response to and comprehension of literary text. Finds that personal writing tasks enabled students to produce qualitatively more effective responses that tended to be more fluent and constructed with a wider range of response statements. (RS)

The news on Channel One, with its impression of vague anxiety, looks and sounds like regular television news, only more so. In either case, the news is just "filler"--its real function is not journalistic but commercial, meant to lead into advertisements (ads). Mass advertising tends to assume that its audience will not be studying it…

Describes a flexible format for a literature unit which avoids the problems associated with a structure which is too rigid or allows too much latitude for students. Notes that the students produce some excellent thinking and writing. (MG)

A study explored how teenage audiences interpreted brochures intended to discourage them from taking drugs, and more broadly, how readers respond to the visual and verbal messages presented through brochures that aim to inform and persuade. Over 100 brochures and handouts from national and local drug prevention agencies were collected. A subset of…

Developed for use in small groups, this unit focuses on developing the writing skills pupils need if they are to progress from Level 3 to Level 4 of England's National Curriculum. It is meant to supplement, but not to replace, the English curriculum for Year 7 pupils. The unit builds on the successful approaches of the National Literacy Strategy…

Adapted for whole class use, this unit focuses on developing the writing skills pupils need if they are to progress from Level 3 to Level 4 of England's National Curriculum. It is meant to supplement, but not to replace, the English curriculum for Year 7 pupils. The unit builds on the successful approaches of the National Literacy Strategy in…

Plain talk is the cornerstone for creating a classroom atmosphere in which students want to learn to improve their writing. As much as possible, the jargon and technical terminology of the profession of English should be eliminated. Teachers will know what level of language to use if they determine the nature of their audience. Teachers have to…

Young adult literature (YAL) is an important and valuable tool for helping students learn and for motivating them to read. YAL also helps students gain insights into themselves and others. YAL (1) is written and marketed primarily for teenagers; (2) has main characters similar in age (12-25) to its readership; (3) has relatively uncomplicated plot…

Guidelines are offered and suggestions made for creating a student recruitment video that captures and keeps prospective students' attention. Illustrations are provided from the experiences of colleges, universities, and private schools. Topics, techniques, style, and cost control are discussed. (MSE)