Mall Classrooms: Where Students Get a Piece of the Action.

Burgess, Elinor F.; Rees, Doris J.

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ERIC Number: EJ299057

Record Type: Journal

Publication Date: 1984

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Mall Classrooms: Where Students Get a Piece of the Action.

Burgess, Elinor F.; Rees, Doris J.

Balance Sheet, v65 n5 p15-17 May-Jun 1984

Describes a program in Fairfax County, Virginia, in which marketing and distributive education classes are taught at two shopping malls. The merchants provide students with realistic, hands-on experiences during class time that provide the basis for instruction in many marketing skills and techniques. (JOW)

Descriptors: Distributive Education, Marketing, Merchandising, Nontraditional Education, School Business Relationship, School Community Relationship, Secondary Education

Publication Type: Reports - Descriptive; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Virginia

Grant or Contract Numbers: N/A