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Peer reviewed Peer reviewed
ERIC Number: EJ104012
Record Type: CIJE
Publication Date: 1974
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Influence through Personal and Nonpersonal Channels of Communication
Ward, Charles D.; And Others
Journal of Psychology, 88, 135-40, Sep 74
Examines several different media of communication to determine if the channel or the audience determines effectiveness. (RB)
Descriptors: Audiences, Communication (Thought Transfer), Field Studies, Grade 12, Mass Media, Media Research, Secondary Education
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A