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Smelstor, Marjorie, S. C.; Weiher, Carol – English Journal, 1976
Descriptors: Advertising, Films, Newspapers, Periodicals

Hoynes, William – Journal of Curriculum and Supervision, 1998
Describes the types of stories that Channel One covers and the characteristics and configuration of its news sources. Focusing mostly on anchor personalities and politicians, Channel One news serves as a promotional vehicle for itself and youth culture, providing a friendly environment for controversial product advertisements. Such dramatic and…
Descriptors: Advertising, Commercial Television, Marketing, Moral Values
McRae, M. W. – 1978
The study of mass media and popular culture in a composition class allows students and teachers together to develop a critical awareness of television and advertising. Jerzy Kosinski's book, "Being There," a novel about the impact of television, is a beginning point for the study of television. Using that book as if it were a collection of events,…
Descriptors: Advertising, English Instruction, Higher Education, Mass Media
Lemrow, Lynne; Lemrow, Joseph H. – 1980
Magazines and comic strips are two readily available cultural artifacts that can be used by expository writing teachers. Magazines are a particularly rich source of referential material for the composition classroom, offering examples of various prose styles and formal structures. One possibility for using magazines in writing classes is a…
Descriptors: Advertising, Comics (Publications), Expository Writing, Higher Education

Boyd, Veleda; Robitaille, Marilyn – English Journal, 1987
Presents a model for a composition workshop using topics generated from the popular media. Designed to help students explore the mimetic characteristics of popular culture and to analyze the appeals, claims, and techniques used in advertising. Grouped under thematic guidelines of social roles, assignments are flexible in length but easily changed…
Descriptors: Advertising, Athletes, Cultural Images, English Instruction
Spann, Sylvia, Ed.; Culp, Mary Beth, Ed. – 1980
The seven units in this second supplement to "Thematic Units" focus on communication skills, offering English teachers contemporary plans for teaching writing, listening, persuasion, and reasoning. The units were selected for their humanistic approaches to student language learning, combining English instruction with topics in the humanities. Each…
Descriptors: Advertising, Communication Skills, Curriculum Development, English Instruction